Delivering end-to-end data analytics and data management solutions with Informatica

As more enterprises transition from on-premises data centers to the cloud, they increasingly need hybrid and multi-cloud solutions that can help them get the most from existing investments and take advantage of familiar, easy-to-use tooling.  
Today, we’re extending our strategic partnership with Informatica, a leader in enterprise cloud data management, to meet these hybrid and multi-cloud needs. This includes the availability of Informatica Intelligent Cloud Services (IICS) and Master Data Management (MDM) on Google Cloud Platform (GCP), offering advanced data integration, data governance, data quality, and broader data management solutions for a seamless end-to-end data lifecycle management experience.
In our conversations with enterprise customers across every industry, we frequently hear that data management and analytics are top of mind. Through our expanded collaboration with Informatica, we’re bringing these enterprises solutions that address their challenges in three key ways: data warehouse modernization for smart analytics and real-time insights, data management for marketing analytics, and data governance.
Data warehouse modernization
With the availability of IICS on Google Cloud Platform, customers will be able to easily and securely move data from their hybrid and multi-cloud applications and systems into GCP, and seamlessly and scalably analyze the data with smart analytics solutions like BigQuery, Cloud Dataproc and cloud AI capabilities.
Existing Google Cloud customers will find that these new Informatica product integrations make GCP’s data management and data analytics solutions even easier to use. Our partnership will help accelerate data warehouse modernization by making data and schema migration, including ETL pipelines, seamless.
In addition, with the availability of IICS on GCP, customers will be able to take advantage of our leading AI and ML capabilities. This means they can move data from multiple hybrid and multi-cloud systems into BigQuery, and use BigQuery ML or AutoML Tables to build machine learning models on their datasets. They can even fast-track data preparation with out-of-the-box data quality solutions for training AI models using cloud machine learning APIs or Cloud AutoML.
Master data management for marketing analytics
Enterprise CMOs have told us they want to make decisions backed by data, but struggle with data fragmentation across systems such as CRM, POS, and billing. By bringing all their data together inside BigQuery and then applying Informatica’s Master Data Management solution, they get a single source of truth for customer data, and they can apply analytics that generate meaningful insights and improve the customer experience.
For instance, by taking advantage of IICS on GCP, businesses can now build marketing-specific data lakes filled from sources such as Google Adwords, YouTube, DoubleClick, and more than 100 SaaS applications. This can help enterprises create a 360-degree view of their customers to enhance customer experiences, predict business outcomes, and improve campaign performance. Informatica MDM will also be available as a managed service within IICS on Google Cloud, offering better data governance and master data management, giving customers the ability to govern and understand all of their data across on-prem, public cloud, and GCP-native stores like Cloud Storage, BigQuery, and Cloud Spanner.
Data Governance
IICS Data Quality and Governance Cloud will make it easy for customers to explore, govern and manage data quality across a variety of on-premises systems and Google Cloud data stores such as Cloud Storage, BigQuery, and Cloud Spanner using a single pane of glass.  
For Informatica customers moving to the cloud, GCP offers a secure, scalable, and reliable infrastructure to help build and operate mission-critical data analytics solutions. They can easily port their data pipelines and move data into GCP to realize the benefits of Google Cloud’s serverless, integrated, and intelligent data analytics services. Beyond analysis, Informatica customers will be able to apply Google Cloud’s industry-leading AI and machine learning capabilities to their data for predictive analytics so they can make their applications and business processes even more intelligent.
“Informatica is committed to providing our customers with the broadest ecosystem support across the industry, and our new integration with Google Cloud creates an enhanced strategic alignment with a rapidly growing enterprise-ready cloud platform,” said Anil Chakravarthy, chief executive officer, Informatica. “Today, two major industry leaders are coming together to offer data integration innovations that power our customers’ digital transformations and expands our strategic partnership with Google Cloud.”
Equinix, the world’s largest global interconnection platform, is already using Informatica and Google Cloud to help them connect digital businesses directly to their customers, clouds, employees and partners inside their more than 200 data centers. “One of our strategic goals is to deliver rich, on-demand business insights through big data and advanced analytics capabilities to help scale the organization and deliver a superior experience for our customers,” says Milind Wagle, CIO, Equinix. “As part of modernizing our technology in support of this goal, we selected Informatica and Google Cloud as strategic platforms in our data and analytics architecture stack. The strategic alignment between the Informatica and Google Cloud platforms, leveraging Equinix ECX Fabric, is helping us fast-track our enterprise digital transformation.”
Informatica Intelligent Cloud Services (IICS) and Master Data Management (MDM) on Google Cloud Platform (GCP) will be available to customers through an early access program later in 2019.


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