How to Host Engaging and Memorable Webinars using Zoom
- Check your lighting/video. Make sure that you and those who will be on camera are able to be clearly seen.
- Check your sound/audio. Use a headset that offers you and your attendees the best overall sound.
- Customize the branding of the webinar’s registration page.
- Get to know your audience. Ask open-ended questions on your registration page to gain specific information that helps you tailor your event content based on those planning to attend.
- Connect with your registrants. Send confirmation emails and reminder notices that inform them of the value of attending the event.
- Practice giving your presentation! Go through your slide deck and practice multiple times – until you feel confident in your delivery.
During the webinar
- Q&A – Encourage webinar attendees to send in questions during the webinar that you and your co-hosts/panelists can answer after the presentation is completed. To heighten engagement, enable attendees to answer and upvote other attendees’ questions. Remember to review all submitted questions after the webinar to help tailor content for future webinars.
- Polls – After you’ve scheduled your webinar, scroll to the bottom of the page where you can select polls and/or surveys and can create polls for the event. Zoom Video Webinars allow you to launch 25 separate polls with up to 10 questions per poll, for each webinar.
- Chat – You can use chat in several different ways during the webinar. Allow attendees to chat with your panelists so that other attendees won’t see the messages. Open up chat to everyone so that both attendees and panelists can see messages and responses. Note: If you don’t want attendees to be chatting in the background during a webinar you can disable chat and encourage them to use Q&A for all questions.
- Hand Raise – Occasionally, you may want to conduct some impromptu polling to spark engagement! The “hand raise” feature lets your audience quickly vote yes or no to a question. Questions like, “how many of you need a coffee break right now?” provide immediate feedback and can give your audience a change of pace.
- Surveys – Adding a post-event survey can provide great insight into how your session was perceived by the audience. Use survey questions to determine the level of engagement generated by the webinar and what information resonated with attendees. You can use a 3rd-party tool, like SurveyMonkey, by adding the external link to the survey selection when you create the webinar, or you can use Zoom’s built-in survey tool.
- Use the Spotlight video feature to highlight specific panelists’ videos when they’re speaking.
- Share videos and music during the webinar to keep your audience engaged.
- Use a headset to reduce background noise and improve audio quality.
- Look professional. Dress well and use a virtual background to look professional regardless of your location.
Reports – There are six reports that you can run after the session! Reports help you keep in touch with how well your content and your presentation resonated with your audience.
- The registration report – Can be run at any time to provide all of the data collected from the registration page
- The attendee report – Indicates who actually showed up for the event, what time they joined, what time they left, and total connect time.
- The performance report – Shows how many questions were asked in the Q&A to indicate the level of engagement from the webinar audience.
- The Q&A report – Provides the specific questions that were asked.
- The polling report – Unless you made the poll anonymous, this will show you how each person voted in the poll.
- The survey report – Get specific feedback from your audience that can be used to inform your next event.
Zoom partner in Sri Lanka